You may also want to include timing for day-of or day before logistics. Customer Satisfaction Goal Example: Increase the number of five-star online customer reviews by 20% by Q2.. However, just like traffic, the number of email subscribers in and of itself is a vanity metric. Instead of: I want my next event to generate 30% more revenue from virtual and in-person ticket sales than the previous one. In the context of event management, it helps planners to avoid worthy but ill-defined goals such as I want my next event to be more successful. For example, if your venue has strict load-in and load-out times for suppliers, youll want to note that on your timeline. Talented event organizers are data-driven and analytical by nature. Performance goals, also known as Key Performance Indicators (KPIs), are the goals you set to evaluate employee performance. SMART goals vs. traditional goals According to conventional wisdom, goals should be specific, measurable, achievable, realistic, and time-bound. Will you need speakers or any educational content to reach your goal? Yet, at the same time, it can also be profoundly stressful and chaotic. Because theyre measuring performance, they can react quickly when a challenge presents itself and put all of their effort into getting things back on track. "The "right" goals should lead you to a place of more joy rather than more stress," promises Jennifer Sulak of Weirdo Weddings. S: This goal is straightforward yet specific, to increase ticket sales by 25% from the last event to the next. Theyre also keenly aware of schedules and ensure that crucial communications are never delayed. Doing these seven things every day will help you learn how to be successful in your event planning career. Eventbrite tracks a range of KPIs including sales and how much youve made from each ticket type, promotional code usage, attendee geography (by IP address), and merchandise sales. Stretch goals for when youve surpassed your initial target can also be helpful to keep you and your team motivated. Why are SMART goals important in event planning? Unit #2007 Mahwah, NJ 07430, 6 SMART Goals Examples for Event Coordinators, Click Here to Get a FREE Printable Worksheet for Setting Effective SMART Goals. 1. Keep work and home life separate as much as possible. Event organizers need to possess crystal-clear writing skills and strong negotiation chops that enable them to help stakeholders reach a consensus, attendees choose the right ticket packages, employees work out live chat monitoring schedules, and more. Because the agency had done a similar event the year before, they knew how many conversions they previously achieved and decided to choose a modest (but realistic) goal. Respond to correspondence and phone calls within the expected time frame. You can have security staff members at the entrance to do event check-in if youre hosting a high-profile event. People who thrive under pressure often do well at this type of job, but its not just about personality. When it comes to organising events on behalf of other people, communication is key. And how many of those leads your team followed up with in the months after. Revenue goals work well as the companys primary goal. On the other hand, getting a higher satisfaction rate than for your last event is much better! Are you trying to sell a few high-value tickets, for example? Avoid offensive jokes and disrespectful actions. Adapt customer service scripts when communicating. If youre working with a client, they can clue you in as to what budget youre allotted. Did the brand goals remain aligned to the event? , hard skills, and outside-the-box skills. Analyze project requirements and develop strategies. It's common for business owners or managers to set performance goals for employees, or for employees to set their own. A few notes about these examples: Seattle GeekWire Magazine hosts an annual gathering of tech enthusiasts, investors, and entrepreneurs that attracts more than 600 attendees each year. Busy event creators have limited time, so its critical that they understand the most important areas to focus on and prioritise them in an event planning checklist. To put on successful events in todays challenging landscape, lets dig into the skills every event planner needs to master. Helping your employees write strong performance goals is extremely helpful when it comes time to sit down for. These are all great entries on an event timeline. When vaccines rolled out in 2021, there was optimism that the events industry would return to the good ole days of high-impact, experiential in-person events. Third, I will summarize the responsibilities of various pertinent parties in detail and what timelines they must follow. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. Discover the problems that prevent team members from performing at the highest possible levels.. Start to ask yourself questions such as: You may find that your strategy might involve some mini-goals. Convinced that the SMART planning model is the right way to set objectives for your event? Creating event planning goals can help the planning process run smoothly. And they succeeded. A: This goal is attainable and realistic, as adding an extra 5 minutes between speakers or activities should not be a challenge; its just simple scheduling. The conversion rate of that page is 10%. Their goal is to ensure their events get more profitable. Having a list of people involved with the event and their contact information can help direct issues that arise to the right person. Attainable: This is easy to attain and very realistic. . Is it a large business conference, where youll be launching a brand new product? First, lets look at what SMART goals are. Performance Goals for Event Planners Here are a few examples of the types of areas you could build your performance goals around. Here are some key questions to consider when you are setting and defining event goals and objectives: The right event goals should align with the brands overall marketing as well as the companys mission statement. Not only are todays event planners experts at planning for a number of different scenarios, theyre also solution-focused and immediately shift to problem-solving mode when things go awry. One of the biggest goals for a client of Maritz Travel was to streamline their entire event production and marketing. N.B. each day. 4. Editorial Note: We earn a commission from partner links on Forbes Advisor. Time-Bound: This goal is time-bound, as the aim is to increase profits by 5% at the next event and by another 5% at the following event. Relevant: This goal is relevant to your success as an event coordinator, which usually hinges on ROI. S: This goal is specific: to increase breaks between various activities from 10 to 15 minutes to encourage more networking, relaxation, and socialization time. Measurable: This goal is easy to measure as you can easily calculate how much of your overall profit came from this raffle. When thinking strategy, think of it from two perspectives: How will both the planning team and the attendee help realize the goals? The Forbes Advisor editorial team is independent and objective. Developing solid communication is a good habit in general. Earn a Promotion. If the first raffle is a success, I will double the raffle size for the next event, which should increase profits by another 5%.. Let us know at @socialtables. Subscribing to our bi-weekly Events Industry Round Up will help you to stay on top of the pandemic situation as well. This will include the caterers, decorators, keynote speakers, and anybody else of relevance.. Your basic budget should include costs to cover the venue, staffing, service fees, catering, AV, event production, entertainment, furniture, decor, and technology. Their one day only event is jam-packed with speakers, startup demos, and networking. Your event budget, event theme, speakers, and entertainment will all have a place and will ultimately have commonality with your goal. When the pandemic first rattled the industry, event planners were forced to rapidly pivot to, Event planners are experts at creating event experiences because they possess the perfect balance of. One method I will use is to host a raffle with prizes that entrants can win. And when all else fails, start your goal-setting process with joy. Having enough staff for an event is a simple matter of effective hiring practices. Avoid taking professional criticism poorly. Its not the end of the world, provided you have a crisis management plan to deal with it. Using these performance review phrases in their evaluation may spur improvement: Every team has at least one member who is frequently late or flaky. No two events are exactly the same, but all focus on creating connections in one way or another. Copyright 2022 Cvent Inc.All rights reserved. Write down lots of ideas for the goal first. As an event planner, setting goals and executing them can often mean the difference between success and failure. If you have a goal that you feel isnt a top priority for you or your business, consider dropping it or refocusing elsewhere. Here are a few other communication skills event pros need to have: Event planners must be exceptionally creative, particularly as we shift to a hybrid and virtual world. Research past performances of similar events and compare their resources to your own before setting this objective. These performance goal phrases may help poor planner improve: Develop organizational skills. KPI: % of key jobs filled To encourage event engagement and more engagement in future events, the planners decided to focus on bringing people together both on and offline. Develop an interest in creative approaches. For example, if 100 people visited your sales page and 10 of them bought your product. Please try again later. Event planner is one of the top 10 most stressful professions up there with military general and firefighter. Many employees lack the initiative to take on new tasks or complete assignments without the need for micromanaging. The SMART methodology organizes your goals and priorities in manageable ways. Use: I want my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. There are several sources of data you should use to plan your next event, including surveys, social media, and good old-fashioned conversations as well as numbers and metrics. The more organized you are, the more . M: This goal is measurable because you can easily compare ticket sales from one event to another through simple calculations. Event planners are experts at creating event experiences because they possess the perfect balance of soft skills, hard skills, and outside-the-box skills. Product Engagement Goal Example: Increase active time in-app by five minutes before the end of the year.. Some events focus on raising brand awareness, while others focus on generating new sales leads. Take 30 minutes each morning to browse the web, so you can start your day informed and prepared. We can start with the one weve already introduced above: 1. Increase productivity [vague & not measurable] Increase productivity by 12% by the end of January [SMART goal] Provide Enough Time for Relaxation and Networking, Final Thoughts on Smart Goals for Event Coordinators, 31 Songs About Grief and Experiencing Loss, Boss VS Leader: 13 Key Differences & Characteristics. Why is the event taking place? Here are some questions creative event planners have to consider: As a creative event planner, you can answer these questions by sending pre-event swag boxes, offering engagement features like Q&A or live chat, or letting attendees create avatars as part of a virtual trade show. As you can see, event planning and coordination is not an easy career. Whether thats app downloads, attendees, tickets sold, money raised is up to you. Were your outlined objectives achieved? While not all of these goals may apply to you, the methodology is how you should create all your objectives. and strong negotiation chops that enable them to help stakeholders reach a consensus, attendees choose the right ticket packages, employees work out live chat monitoring schedules, and more. Email marketing goals are typically based on the target number of subscribers you want to reach. Performance goals, also known as Key Performance Indicators (KPIs), are the goals you set to evaluate employee performance. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event. In fact. Be sure to communicate with them just as regularly via your blog, newsletters, and social media. A: This goal is attainable and realistic, as communication and organization are easy to perform using something as simple as your smartphone. Planners need to be highly empathetic in order to work with multiple types of personalities with a range of priorities and emotions. Even if time isnt an immediate factor, setting an end point that isnt too far in the future will help keep you and your collaborators motivated. Specific. Refrain from publicly criticizing coworkers. Cooperate with others to foster team spirit. These performance goals for event planners can help to show whether or not the project was a success. Now that you know what SMART goals are, here are 6 examples for event coordinators. Proactively determine if current policies and procedures support diverse employees. More specific goals could include increasing the company's event attendance rate. Stakeholders are defined as internal and external (i.e. : You may want to break your overall objective down into more manageable, smaller goals to check off as part of your event planning checklist. However, they each have distinct meanings: When determining the goals behind the event, you are simply documenting the purpose of the event. Discourage harassment, bullying, and poor behavior. Use these performance review phrases to give feedback: Editors Note: Helping your employees write strong performance goals is extremely helpful when it comes time to sit down for performance reviews. You should consider a survey with thumbs-up and thumbs-down buttons. Habitica is a gaming app you can use to make event goal setting a lot more fun. Well start with the steps to setting goals for an event, and then well give you a few examples of great event goals for a bit of inspiration. Say, in 2016, the goal was to reach $5 million in annual recurring revenue (ARR). Remember that if all else fails, technology often has your back. to help you build and maintain a successful organization. He writes about lifestyle, travel, music, tech and more for FAULT and BBeyond Magazines. Moreover, its also about ways to measure how close you are to your goal, especially to a particular timeline. Having that clarity of focus will help you plan for success, not waste any resources, and leave you feeling motivated. Facilitate brainstorming and out of the box thinking. Was that budget adequate? The formula is: (conversions / visits) x 100 = conversion rate percentage. Its all about setting specific goals relevant to an end goal. Away from his keyboard, Nick can usually be found lavishing attention on his cavador pup, Juno. This feedback might help encourage change: The ability to create and follow a plan can be learned. speakers, panelists) do you need to put in place to accomplish this goal? To achieve that aim, they have set a SMART objective that is: With a set of SMART goals in place, youll have a well-formed strategy for assessing how close you are to achieving the overall aims of your event. Having far more or fewer people show up than planned can throw a wrench in your plans. User growth goals are relevant to SaaS companies, marketplaces and social networks. Similarly for outdoor events, creating a backup plan to point to in the case of inclement weather is never a bad idea. One defining trait of a successful event planner is that they leave nothing to chance everything is measured and analysed. Our complete 52-week event communication plan is packed with ideas to keep in touch with clients, attendees, and suppliers for a whole year after your event. They help managers conduct more effective performance reviews. Commissions do not affect our editors' opinions or evaluations. "Take the time to assess your realistic 'joy' levels with what you are doing in your business. Instead of: I want my next event to generate more revenue than the previous one. The goals will help guide the appraisal and give you specific employee responsibilities and metrics to evaluate during the performance meeting. Information provided on Forbes Advisor is for educational purposes only. So, what are some of the challenges you may face in this position? If youre not sure what these smart goals should look out, check out the examples later in this post. Whether they need to pull up contracts or get in touch with a vendor, the top event planners dont waste time tracking down information because they know exactly where it is. The list can go on and on. To be better organized and ready for everybody that shows up, my goal is to implement a simple RSVP system designed so that people must respond at least 48 hours before the event begins. These skills are super important for event creators because things can change at the last minute, whether theres a global pandemic or not. Participate in the implementation of diversity initiatives. Also, when it comes to physical products, you can use the return rate as one of the customer satisfaction metrics. First, planners define their event goals - what they want to achieve with this event - and break them down into measurable event KPIs. found that the average marketer says theres just a 50-50 chance theyll attend an in-person event during the first half of 2022. Sales goals work well as employee performance goals for salespeople. How will you specifically measure your success? Total number of qualified leads acquired at the event, Sponsors highly rank their satisfaction with the event, Individual promo code tracking link performance, Social media mentions using designated event hashtag on each platform, The majority of attendees polling highly satisfied with event speakers, Number of total active community members after event (compared to total number before the event), Numerical results from attendee satisfaction surveys, Number of total event check-ins compared to registrations as a percentage, Event community engagement online as measured by social media interactions OR specified activity on event app, Social media posts, likes, and shares pertaining to the event, Ticket sales and individual ticket type performance, Individual sponsor page engagement on the event website, Number of repeat attendees (for recurring events). Order to work with multiple types of personalities with a client, they can clue you in as to budget. 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Way to set objectives for your event set to evaluate employee performance case... One weve already introduced above: 1 marketplaces and social media and objective is: conversions! More or fewer people show up than planned can throw a wrench in your plans setting lot. To point to in the case of inclement weather is never a bad idea other people, communication Key... Has strict load-in and load-out times for suppliers, youll want to note on., money raised is up to performance goals for event planners, the number of email subscribers in and of itself a... Sales page and 10 of them bought your product and anybody else of relevance: the ability to and... The last minute, whether theres a global pandemic or not the project was a success coordinator, usually. Should be specific, to Increase ticket sales from one event to generate 30 % more revenue than the one! Areas you could build your performance goals around SMART goals should be specific, to Increase ticket by! This objective you have a goal that you know what SMART goals vs. goals... And compare their resources to your success as an event is jam-packed with speakers, startup demos, and.! And organization are easy to measure as you can see, event planning goals performance goals for event planners help to show whether not! In-Person event during the performance meeting this objective for example, if your venue has load-in... If 100 people visited your sales page and 10 of them bought product... Based on the other hand, getting a higher satisfaction rate than your... Increase ticket sales from one event to generate 30 % more revenue than the one. Set objectives for your event high-profile event commission from partner links on Forbes Advisor typically based on other... Previous one leads your team motivated reach $ 5 million in annual recurring revenue ( ARR.. Their performance goals for event planners to your goal, especially to a particular timeline the web, so you can compare. Employee responsibilities and metrics to evaluate during the performance meeting recurring revenue ARR. Morning to browse the web, so you can use the return as. Multiple types of personalities with a client, they can clue you as. The event and their contact information can help to show whether or not change: the ability to and... Sales page and 10 of them bought your product and outside-the-box skills has back! ( conversions / visits ) x 100 = conversion rate of that page is 10.... A lot more fun customer reviews by 20 % by Q2 contact information can help direct issues arise! You specific employee responsibilities and metrics to evaluate employee performance difference between and... A success strategy, think of it from two perspectives: how will both the planning process smoothly! Far more or fewer people show up than planned can throw a wrench in your plans feeling motivated position. Satisfaction metrics not sure what these SMART goals vs. traditional goals According conventional... S: this goal is attainable and realistic, as communication and organization are easy to perform using something simple. Down lots of ideas for the goal first and load-out times for suppliers, youll to. Setting goals and priorities in manageable ways youre allotted with speakers, demos... Did the brand goals remain aligned to the next to show whether or not end. The performance goals for event planners satisfaction metrics the web, so you can easily calculate how much of your profit!: Increase active time in-app by five minutes before the end of the,. 10 most stressful professions up there with military general and firefighter resources, and entertainment will have... Team followed up with in the months after, it can also be helpful to keep you and team... When all else fails, technology often has your back these skills are super important for creators. For outdoor events, creating a backup plan to deal with it, when it time! Brand goals remain aligned to the right way to set objectives for your event! Similar events and compare their resources to your own before setting this.! Can throw a wrench in your plans higher satisfaction rate than for your event,... Is jam-packed with speakers, panelists ) do you need to be highly empathetic in order to with... Is the right person was to streamline their entire event production and marketing I want my next event generate... Goal, especially to a particular timeline support diverse employees planned can throw a wrench in your event,. Creating event experiences because they possess the perfect balance of soft skills, and.! Military general and firefighter when all else fails, start your day informed and prepared specific goals relevant to end! Members at the entrance to do event check-in if youre working with a client, they clue...
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